Floorfy is participating in the session “How to Scale Your Startup by Collaborating with Big Companies.”
On April 8th, we attended a key session for those of us looking to scale in the PropTech sector:
“How to Grow and Scale Your Startup by Collaborating with Big Companies,” organized by IESE Business School, the European project EU-LAC Digital Accelerator, API Catalunya, and the Barcelona Contech Hub.
FloorfyAt Floorfy, we walked away with a clear takeaway: collaborating with large corporations is no longer optional, it’s a crucial growth strategy.
The Real Challenge: Scaling Without Losing Agility
One of the first ideas that resonated during the session was direct and powerful:
“Most startups don’t fail due to a lack of ideas or product. They fail because they don’t find a way to collaborate with those who already have the market.”
Josemaria Siota, IESE Business School
Siota’s intervention got us thinking about how large companies can act as growth levers. But also about the common mistakes many startups make when trying to approach them: unclear messaging, generic proposals, or not truly understanding the partner’s interests.
What Are Corporations Looking for in a Startup?
During the session, valuable insights were shared about how big companies think when evaluating a potential collaboration with a startup:
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They seek agility, but also startups with structure and a clear vision.
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They value real data — not just flashy presentations.
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They prioritize partnerships that solve a specific business challenge, not just innovation for innovation’s sake.
This made us rethink how we present our value proposition at Floorfy: Are we speaking the language of our potential corporate partners? Are we aligning our solutions with their strategic goals?
“It’s not about convincing them it’s about showing how, together, we can create mutual value.”
Practical Workshop: A Candid Self-Assessment
The second part of the session was a hands-on workshop that forced us to look inward.
Together with other founders, we assessed our startup’s maturity stage and the barriers we need to break if we want to play in international leagues.
In our case, a few key takeaways stood out:
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The importance of having clear internal processes to integrate into corporate environments.
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The need to build a narrative more focused on impact KPIs, beyond the visual innovation of our product.
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Preparing ourselves for a different rhythm: corporate venturing isn’t instant, but it is scalable.
What’s Next?
We came back with ideas, new contacts, and above all — direction.
For PropTech startups, these types of sessions don’t just inspire — they sharpen your focus.
At Floorfy, we’re already applying some of the recommendations that emerged from the event to continue strengthening our growth.
“We don’t just want to grow. We want to grow smart — and that means collaborating.”
Do You Have a PropTech or ConTech Startup?
We highly recommend this kind of initiative to any team looking to scale seriously.
And if you’re part of a corporation seeking innovative solutions to transform how you market properties… Floorfy is ready to talk.
📩 Write to us or discover how we help leading companies transform the way they sell properties: floorfy.com
