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How to sell properties online

Over the last few years, selling a property online has soared in popularity. As a result, this development has enabled sellers to reach increasingly wider audiences and assisted them in selling their property quicker than before. However, selling a property online can be a difficult task, especially if you are unfamiliar with the process.

Here are some tips to help you sell your property online:

1. Use high-quality photos and videos: 

The visual image of a property is a factor that determines the success of a sale through the Internet. For this reason, it is important to capture high quality photographs and videos of the property. To achieve an attractive and striking presentation of the property, it is recommended to use a quality camera and capture excellent photographs of the property, then you can read here about recommended cameras to take real estate photographs and you can also learn some tips on how to get the best real estate photographs in this video. It is also important to keep in mind that the property to be photographed must be clean and tidy. 

In the online real estate market, the image is fundamental to attract potential buyers. Therefore, taking the time to capture quality photographs and videos is key to a successful sale.

2. Write a convincing property description : 

A good description of the property can be the key to attract and convince potential buyers. It is essential to use descriptive and persuasive language that allows clients to imagine what it would be like to live in the property and to highlight its main features. An example might be, if the property has a fireplace, you can mention that the place is warm and perfect for spending winter days. Similarly, if the house has a backyard, you can emphasize that the place is perfect for family gatherings, celebrating birthdays, enjoying nature and for children to play.

In short, a detailed and convincing description can make all the difference in the sale of a property.

3. Use social media to promote your property:

Today, social media has become a fundamental tool for real estate marketing. Platforms such as Instagram, Facebook, Twitter, among others, offer a large reach to a global audience, which means that real estate agents can reach a larger audience and in a shorter period of time.

Through these platforms, owners can promote their properties and highlight the main features of their properties to attract the attention of buyers.  A good option to sell real estate properties through the internet is to join real estate groups on Facebook, as these groups are specifically designed for those looking to buy or sell properties. Posting the property in these groups can generate a higher number of views and, therefore, a higher number of potential buyers.

4. Use online real estate platforms: 

The creation of online real estate platforms has changed the way properties are sold today. Instead of relying on traditional real estate agencies, owners have the option to publish their properties on the internet and reach a wider audience. The benefits of these platforms are many, such as increased visibility of the property, more transparent and efficient sales process, and a more diverse and wider audience. 

There are many real estate platforms on the market, each with its own unique features and benefits. Some platforms offer advanced search options for buyers to filter properties according to their specific needs, while others offer innovative marketing tools, such as 3D virtual tours or professional videos to showcase the property.

5. Offer virtual tours: 

Virtual tours have revolutionized the way buyers get to know properties. It is no longer necessary to schedule physical visits to see a property, since thanks to virtual tours you can see it from the comfort of your home. Virtual tours are also an excellent way to highlight the best features of a property. 

In addition, virtual tours are useful for buyers who live outside the city or country, as it allows them to get a more accurate idea of the property before making a decision about purchasing the property.

There are several applications that allow you to create virtual tours, with 360 cameras, such as Floorfy. In which you subscribe to the application and with a 360 camera, which you can buy or rent from Floorfy, you can create virtual tours, dimensioned plans of the properties, among others. In this video you can find information on how to virtualize a property. 

In general, virtual tours are an excellent tool for property sellers and buyers, as they provide them with a more complete and effective online experience.

6. Provide plans of the property: 

An effective way to attract the attention of potential buyers is to present the floor plans of the property online, allowing buyers to see the dimensions and layout of the different areas of the property, which will help them visualize how it would look like to live in the property.
To present the floor plans online, you can include them in the property description on your website, on real estate portals or on social media. 

A good tool to create floor plans of your real estate is to use Floorfy, which automatically generates precise and accurate floor plans of a property. For more information, click here

Make sure the floor plans are clear and easy to read, and that they include relevant information, such as the number of bedrooms, bathrooms and other areas of the property.

7. Be responsive:

When selling properties online, it is essential to be agile and respond quickly to customer inquiries to ensure a smooth and successful experience. Prospective buyers should be given all the information they need to make an informed decision and build trust. If buyers have access to detailed and accurate information about the property, they may feel comfortable and want to move forward in the buying process. 

It is important to keep in mind that first impressions are important. A quick and friendly response can make the difference between an interested buyer and one who is looking for other options. In short, agility and customer service are key to selling a property online effectively.


Selling property online is an effective way to reach a wider audience and possibly sell a property faster. However, it is important to keep in mind that this can be a difficult process if you are not familiar with the process. The visual quality of photographs and videos of the property is critical to grab the attention of buyers. It is essential to use a detailed and compelling description to highlight the key features of the property. Social networks are important tools for promoting the property, especially by joining real estate groups on Facebook. Online real estate platforms are also an excellent option to reach a wider and more diverse audience. Finally, virtual tours can revolutionize the way buyers learn about properties and allow buyers from other cities or countries to get a more accurate idea of the property before making a purchase decision.


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