Productivity is key in any business environment. However, it is even more so in a sector so dependent on market trends and continuous customer acquisition. For this reason, and although our work system currently functions, we must always be concerned with innovating the processes and tools in real estate management that allow us to attract as many users as possible with the same work team.

In order to achieve this goal, we must know how to make the most of the working time of each estate agent, without them being overworked. How can we achieve this? Here are some tips to increase real estate productivity:

How to increase productivity in real estate management

Facilitate team management

On more than one occasion we neglect the most vital practices because everything appears to work and be organised, but are the proper management processes being carried out by the team leaders? Does each member of staff know what their daily tasks are? And what should you do every day to optimize sales?

Real estate work is not limited to visiting flats and selling them – that should be the end goal of a chain of tasks in which each contribution adds up and the majority of time should not be spent just visiting apartments. 

Therefore, before filling up each agent’s agenda with visits to flats we must first ensure that each appointment is a real sales opportunity and that each member works towards this objective.

To do this, make sure that each team sets weekly and even daily goals to reach and that they have the tools and the means to do so. Project management programs like Trello or RedBooth can be very helpful.

Make the most of new technologies

Automate actions whenever you can. That does not mean that you neglect personal, face-to-face contact, something key when we talk about selling or renting apartments. We are talking about automating what we can do without a person in charge so that the real estate staff can dedicate themselves to the most important thing: attending to the clients.

Virtual tour software is a good example of how technology improves these processes. Through them, customers interested in a home can comfortably visit it from their computers or mobiles without the need to make an appointment. It also acts as a filter so that potential customers can know if they are interested in the property. In this way, the real estate agent would only act when the interest is sufficient enough to close a sale.

Have an effective real estate CRM

Having technology but not being able to analyse and manage the information you provide is useless. Therefore, a real estate CRM is presented as the most effective support tool to improve the productivity of an agency.

A CRM acts as the axis that grants, from the proper management of the team, access to the available information of each property and each contact. 

Thanks to CRM management, I can know how much time each employee spends visiting properties and other essential sources of information that contribute to productivity, such as what elements we incorporate into the records of the properties that receive the best visits, that is, those that convert clients into new homeowners.

Implement continuous training

We cannot innovate unless we incorporate new tools and processes and, for this, we must know how they work.

For this reason, it is important not to limit the training of each member of the payroll to specialized courses, but also to train them to be able to find and stay up-to-date with real estate news and thus detect changes and developments of interest in the sector.

In summary, it is a case of continuously investing in the improvement of real estate management services and processes, not only with the objective of making more sales but more importantly to have the capacity to innovate and grow in any moment.

Image from Michael Traitov via Adobe Stock


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