5 technological tools in the real estate sector
Real estate innovation has taken a momentous leap in the last few years by incorporating different tools, such as CRM in real estate agencies, virtual reality and the positioning of real estate portals. Thanks to the marketing applied to this sector, it is now possible to improve the shopping experience of clients, which will translate to greater efficiency in the sales process and level of satisfaction.
What is real estate innovation?The modernisation of the real estate sector is a process that has been consummated over the last few years. The drive of digitalisation has had a significant impact on such a traditional sector like the real estate one.
Therefore, the popularisation of informative technologies and their application in the sector, enables the current market to undergo the transformation that it requires. As a consequence, all the benefits that come with it are much more appreciated and it is possible to offer clients more adequate benefits.
But marketing in the real estate sector follows a much more extensive path. It is now not just about traditional publicity, it's about taking it that one step further by, for example, carrying out interactive virtual visits. The real estate experts who know how to apply these innovations in their businesses will be the most successful in the upcoming years.
Why innovate in the real estate sector?
Nowadays, we use both the internet and electronic devices incredibly frequently in our day-to-day lives. Whether we're using them to interact, collect information or carry out operations, they are very much integrated into our society. And as we use them on such a regular basis, they are familiar tools to us that offer countless benefits.
For this reason, technological application had to arrive in the real estate sector. With its simplicity of use, it's a tool that both buyers and sellers are familiar with. Furthermore, it enhances the search process and allows for a more efficient decision-making process for a property.
Think that times are changing: there is always more competition out there and your potential clients receive huge amounts of advertisements popping up throughout the day. This leads to them unknowingly protecting themselves and no longer paying attention. If you do not innovate the way you present your work, your real estate agency will probably go completely unnoticed by them.
Would you like to learn about the main real estate innovation tools? Let us show you!
How to innovate in the real estate sector
1.Positioning in real estate portals
Real estate portals are a great tool, allowing you to showcase the properties you wish to rent out or sell to a huge public audience. But there is an extreme difference between someone who knows how to position their properties on them and someone who leaves it to algorithms to organise them without being conscious of what criteria they rely on to do so.
By doing a good job of positioning in portals, your prospective clients will see you sooner and will be more of interest. This will maximise your possibilities of success and it facilitate the closing of sales or rental deals.
2.Virtual reality
Virtual reality is one of the technological tools in the real estate sector that you cannot lose sight of. Thanks to virtual reality, future owners will be able to experience the ambience and walk through the rooms of their new home.
This technique poses a great advantage for real estate advisors and consultants when marketing their projects. In the same way, potential clients who cannot or do not wish to attend face-to-face visits will be able to carry out a virtual tour with complete comfort. They will experience the depth of the rooms first-hand and have freedom of movement to walk through the whole property.
3.Home staging
The home staging service intends to create an impactful and positive first impression on possible buyers, in such a way that avoids downward negotiations and allows sale or rental agreements to be carried out quicker. It is about using 3D technology to generate a virtual reform, in a way that ensures interested buyers don’t have to imagine how a property will look in the future: they can see it instantly.
4.Real estate CRM
CRM is, simply, a selection of management tools that can make your day to day work simpler, organise your communication with clients and increase your productivity. It's already applied to a great number of businesses, and also in real estate agencies.
What advantages would counting on this technology bring? Well, its database will ensure that your communication with clients becomes more streamlined and that you can offer better experiences. You can follow up on sales, manage different tasks, create reports and obtain instant data analysis.
5.Artificial intelligence
Artificial intelligence can be used to carry out numerous basic tasks, obtaining better results than humans. For this reason, over the next few years we will see more and more tasks being automated in all kinds of sectors. And it is not only to do with the rise of smart homes and how it can affect the real estate market, but also, more specifically, the very process of selecting properties that an agent is used to carrying out.
For real estate experts, artificial intelligence can signify a great opportunity, given that with the right algorithm, they can know what type of properties to showcase on a website based on the analysis of every user’s profile. And not only that: they can also create images of furnished or reformed properties to certain styles and even make instant changes to those images as the client specifies what they are looking for.
If you want your company to stand out and position itself ahead of your competition, it is necessary to undergo different strategies to improve the service that you offer your clients. And a good way to start is to start looking into the innovations we have mentioned.
Keep in mind that the real estate innovation that new technologies provide you with will not only modernise you in your clients’ eyes, but also hand you very useful tools which can activate the market and make the sector extremely dynamic.
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