real estate phrases for selling properties

Real estate phrases for selling properties

Language plays an influential role in sales, so crafting the perfect property listing really helps to attract leads, make your property come to life, and effectively convey the benefits of the property being sold. The richer the description, the greater the likelihood that you will be able to pique the interest of the most relevant leads. Using the right phrases at the correct moment can determine whether your client decides to sign. In this article, we have rounded up a variety of descriptive words to help you write property descriptions or use in your tours.

For potential buyers

"The best time to buy a house is always five years ago." This humorous quote reminds buyers that there is no time like the present when it comes to deciding to invest in a property.

"We're experts in buying, selling, and renting properties. Let us help you!" You could use this phrase to appeal to different types of clients in search of varied services. 

"The best investment on Earth is earth." You can remind potential buyers that property is a solid and long-term investment.

"Some people look for a beautiful place. Others make a place beautiful." This quote can be used to highlight the potential of a property and show clients that they can renovate their property to transform it into their dream home.

"If you can, you should, and if you're brave enough to start, you will." Motivate and encourage your clients to take calculated risks and grab opportunities while they are still available.

"Real estate investment, even on a very small scale, remains a tried and true means of building an individual's cash flow and wealth." Sometimes, first-time buyers may need some encouragement to invest in property, and to be reminded that property investment is valuable, no matter the size of their investment.

Emotional phrases

"Let us take the stress out of your property search." This quote can be used to reassure clients that finding the perfect property doesn't have to be a stressful experience and that you are there to guide them on this journey.

"Making dreams come true, one home at a time." This emotional phrase helps you connect with clients on a deeper level and lets them know that you are invested in helping them achieve their dreams.

"Find your forever home with us." This phrase speaks to clients who are looking for a long-term home that they can settle in and grow old with.

"Where dreams come home." Using this phrase reminds clients that their dreams of homeownership can become a reality. 

"Find your perfect match with us." Sprinkle in this phrase with clients who are searching for a property that corresponds with their unique lifestyle and is personalized to their specific needs.

"Your happiness is our top priority." You can use this phrase to assure clients of your dedication to helping them find the perfect property that will make them happy.

"Experience the luxury of homeownership with us." This phrase will likely resonate with clients in search of a luxurious property that offers a high-quality living experience.

"Love where you live."  Remind clients of the importance of their physical surroundings, and that finding a property they love is crucial to their happiness.

"Create memories in your dream home." Phrases about the future memories that the clients will make in this property speak to those on the search for a long-term property to settle in.

"Discover your sanctuary with us." This phrase can be used to attract clients in search of a peaceful and relaxing property that can serve as a sanctuary away from the stresses of everyday life.

"Let us help you find your slice of paradise." Use this phrase to connect with clients who are looking for a property that offers a little luxury.

"Move to what moves you." This quote highlights the aspirational side of real estate and the emotional connection that we can have with a property.  

Real estate slogans

"We'll get you moving" This play on words encourages clients, and shows them that you are going to be helping them to get going. 

"Real value in a changing world" This play on words encourages clients, and shows them that you are going to be helping them to get going. 

"Helping you achieve your real estate home and investment needs" Quite simply, this phrase explains the valuable services that you can provide to your clients. 

"Exceptional service. Exceptional quality. Exceptional Properties" A rule of three which assures clients of the quality that they will be receiving. 

Generic catchy words for real estate agents 

These adjectives can be applied generally to properties, and adding a few of these adjectives to your description can enhance the desirability. 

  • Beautiful
  • Charming
  • Striking
  • Bright
  • Spacious
  • Move-in-ready
  • Captivating
  • Breath-taking
  • Classic
  • Desirable 

Property mood phrases 

Setting the tone of the property is important for attracting clients, and helping them to imagine themselves in the property.  

  • Homely
  • Warm
  • Sun-filled
  • Inviting
  • Private
  • Relaxing
  • Peaceful
  • Traditional
  • Luxury

Location-specific real estate slogans for home selling

Location is a key element to property, so describing where the property is situated is of great importance in helping the buyer. 

  • Centrally located
  • Close to public transportation/ restaurants/ boutiques 
  • X minutes to shops
  • X kms to (location)
  • Local parks
  • Historic
  • Modern
  • Secluded
  • Quiet/ Calm district
  • In the heart of the city
  • Safe
  • Set against rolling hills

Value-adding phrases for real estate advertising

Using phrases that suggest the value of the property can really increase the property’s desirability 

  • Luxury
  • Luxurious
  • Custom
  • Magnificient
  • Ornate
  • Chic
  • Elegant
  • Stunning
  • Contemporary
  • Pristine
  • Sophisticated
  • Spotless 

Price-specific phrases to sell property 

Another useful set of phrases includes those for describing the property’s price, such as: 

  • Well priced
  • Investment
  • Valuable
  • Affordable
  • Reasonably priced

Kitchen descriptor words that sell 

The kitchen is a place of community, for togetherness, but also has a very functional purpose, so showcasing the features is very important. 

  • Stainless steel
  • Granite
  • Marble
  • Island
  • Gas stovetop
  • Custom cabinets
  • Ultra-modern
  • Homely


In conclusion, using the right phrases can make all the difference when it comes to selling properties. A well-crafted description can attract potential buyers, convey the benefits of the property for sale, and ultimately lead to successful deals. 


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