DALL·E 2023-01-26 11.42.15 - camera, 360 cameras, phones, a rule, tripods and photography equipment, floating in a large galaxy nebula,  digital painting, artstation, concept art,

The role of content marketing in real estate: how to create compelling content for your listings

Content marketing is a powerful strategy that can help real estate agents stand out in a crowded market. By creating compelling content for yourself and your listings, you can attract more buyers and sellers, build trust with your audience, and ultimately close more deals. In this article, we'll explore the role of content marketing in real estate and provide tips on how to create effective content for your listings, quickly, with a 360 camera and our technology. Such as 3D virtual tours, floorplans, photographs, videos, video calls and live open-house events.

But we will also cover topics such as the importance of storytelling, and creating a content strategy that aligns with your business goals. Whether you're a real estate agent new to content marketing or looking to take your efforts to the next level, this article will provide valuable insights that can help you succeed in the competitive world of real estate.

1. 3D Virtual tours

3D Virtual tours have become an essential tool for real estate agents looking to showcase properties in an immersive and engaging way. These tours provide a realistic and interactive experience for potential buyers, allowing them to explore a property from the comfort of their own home. With 3D virtual tours, buyers can move through the property at their own pace, zoom in on specific areas of interest, and even view the property from different angles. This level of detail and interactivity can help buyers make more informed decisions about whether to pursue a property further. Additionally, 3D virtual tours can save time for both buyers and agents by allowing for virtual walkthroughs of properties, reducing the need for in-person showings. This can be especially useful during times when in-person showings are restricted or not possible. Overall, 3D virtual tours are a cost-effective and efficient way to showcase properties and can help agents stand out in a competitive market.

2. Floorplans

Floorplans are an important tool for real estate agents as they provide a clear and detailed layout of a property, actually, you can create them automatically with Floorfy. Floorplans can help buyers visualize the flow of a property and understand how the different rooms and spaces relate to each other. This is particularly important for buyers who are looking to purchase a property with the intention of renovating or reconfiguring the layout. Floorplans also help buyers to understand the size of the property, and the size of the rooms, in relation to the whole property. Additionally, floorplans can help agents to highlight specific features of a property, such as the location of windows, doors, and storage spaces. 


3. Photographies

This is a critical component of real estate marketing. High-quality photographs of a property can help to showcase its best features and attract potential buyers. Professional photographs can also create an emotional connection with buyers and help them envision themselves living in the property. A well-composed photo album can highlight the design elements of a property, and our software will also enable you to manually take photos while at the same time will automatically generate them.

In addition to traditional HD photos, drone photography, and videography can also be used to showcase the property's location and surroundings, and provide a unique perspective of the property. Furthermore, the use of virtual staging can also be an effective way to showcase a property's potential, by adding furniture and decor to an otherwise empty space.

4. Videos

Videos provide a dynamic and interactive experience for potential buyers, allowing them to see a property in motion and get a sense of its layout, flow, and atmosphere. Videos can take many forms, from walkthroughs that guide buyers through a house, to drone footage that provides an aerial view of the property and its surroundings, to lifestyle videos that showcase the local area and amenities.

One of the biggest advantages of videos is that they allow buyers to see a property in a way that photographs simply cannot replicate. Videos can provide a sense of scale, movement, and atmosphere that is difficult to convey through still images. Videos can also be used to introduce buyers to an agent, and provide a sense of the agent's personality, professionalism, and expertise. This can help to build trust and create a personal connection with potential buyers.

5. Descriptions

A well-written description (in as many languages as possible) should provide accurate and detailed information, including its size, layout, and features. It should also highlight the property's location, how close is to public services (hospitals, public transport, parks), construction details, and amenities, and mention any unique selling points. Additionally, a good property description should be easy to read and understand and should be written in a clear and concise manner.

It should create an emotional connection with potential buyers and help them to envision themselves living in the property. This can be achieved by using descriptive language and storytelling techniques, such as highlighting the property's history, past owners, and its unique character.

6. Social media content

Social media platforms, such as Facebook, Instagram, TikTok, Youtube and Twitter, provide a powerful way for agents to showcase properties, share industry insights, and connect with potential buyers and sellers. Creating a variety of content types can help keep the audience engaged, such as showcasing properties with high-quality photographs and videos, sharing industry news and trends, and providing tips and advice for buyers and sellers. Additionally, using social media platforms to create a sense of community and engagement can be beneficial, such as by hosting online events and Q&A sessions.


7. Videocalls

Real estate videocalls integrated within a 3D virtual tour of a property is a powerful tool for agents looking to showcase properties in a dynamic and interactive way. By combining the immersive experience of a 3D virtual tour with the convenience of a videocall, agents can provide potential buyers with a comprehensive view of a property while also being able to answer any questions they may have. 

This can save time for both buyers and agents, as it reduces the need for in-person showings and allows for virtual walkthroughs of properties. Additionally, videocalls can be scheduled at the buyer's convenience, accommodating the need to coordinate multiple in-person appointments.

Videocalls also provide a sense of security for buyers, as they can ask questions and have them answered in real-time, providing them with the confidence they need to make an informed decision. It also allows the agent to have a personal connection with the buyer and build trust, which is particularly important when buyers are not able to visit the property in person.

Saving time in commutes and allowing more personal connection with buyers and sellers, can ultimately lead to more deals too.

8. Live Open-house virtual tours

Live Open-house virtual tours are a newer, but increasingly popular way for real estate agents to showcase properties. These tours provide a real-time, interactive experience for potential buyers broadcasted to Youtube and Facebook, allowing our audience to explore a property in real time.

With live open-house virtual tours, buyers can ask questions and get immediate answers, and the agent can highlight specific features of the property. This level of personal interaction can help build trust and create a personal connection between the buyer and the agent, ultimately increasing the chances of closing a deal. 


Creating and utilizing a variety of content types is an essential task for real estate agents looking to showcase properties in an accurate and compelling way. From 3D virtual tours and floorplans, to professional photographs and videos, to well-written property descriptions and engaging social media content, each type of content plays an important role in attracting more buyers and ultimately closing more deals.


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