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The 5 Best French’s CRM Software for Real Estate Agencies 🏘️

If you're wondering what a CRM, or Customer Relationship Management, is, it's a service that allows you to get closer to your customers while automating tasks that can be automated.

Optimize your real estate management with the best CRM software of 2024.

The real estate sector is evolving rapidly, requiring agencies and developers to have efficient tools. Discover an exclusive selection of 5 CRM software designed to meet the complex needs of real estate. This article explores the interest and essential features of these tools, from managing listings to using artificial intelligence. We provide a detailed comparison of the best CRM software in 2024 to help you choose the one that will strengthen your operational efficiency and maximize your success in real estate. Whether you're an independent agent or a renowned agency, the right CRM can make a difference. Let us guide you to the best choice for your success.

Real Estate CRM Software: Interest, Features, and Choices

Improve the efficiency of your real estate business with CRM software.

Implementing CRM software dedicated to the real estate sector is an essential strategy to strengthen customer relationship management, stimulate collaboration within teams, and increase operational efficiency. This article explores the fundamental aspects of the interest of real estate CRM software, its key features, and the selection criteria that make it an essential tool.

The benefits of Real Estate CRM Software:

  • Centralizing customer, prospect, and partner data in a unified database significantly simplifies information management.
  • Automating recurring tasks, such as data collection, lead management, and communications, saves valuable time.
  • Comprehensive tracking of interactions, whether by email, phone, or in person, provides a more accurate view of customer relationships, allowing you to refine your decisions.
  • Performance analysis through detailed reports allows you to assess the success of marketing campaigns, sales performance, and other key indicators.
  • Personalizing communications, tailored to the specific needs of customers, enhances engagement and satisfaction.

Key features of Real Estate CRM Software:

  1. The customer database ensures centralized storage of information, including interaction history and preferences.
  2. Lead management enables comprehensive tracking from the first interaction to conversion.
  3. The calendar and task tracking facilitate appointment scheduling and deadline management.
  4. Automated communication, through automated email, notifications, and reminders, improves exchange efficiency.

Criteria in choosing Real Estate CRM Software:

It is important to choose software that matches the size, financial means, and needs of your business.

To choose, you should also consider several secondary but equally important criteria such as ease of use, the CRM's ability to integrate with other tools your company uses, such as marketing, accounting, or communication tools, or data security, with robust features to protect sensitive information. Adopting real estate CRM software is a wise strategy to optimize real estate processes, stimulate growth, and enhance customer satisfaction, and the choice of the right solution depends on the specific needs of each company and its commitment to long-term operational efficiency. It's a time saver, and by choosing your CRM correctly, it will also be a financial gain and an increase in customer satisfaction.

CRM, it's also...

Real estate listings, AI-generated images, generation of legal documents, and electronic signatures are key elements for a modern and effective approach in the real estate field.

These tools offer innovative visual real estate promotion, automation of documentary processes, and transaction security through electronic signatures. By combining these features, real estate professionals can optimize their workflow and gain efficiency.

The 5 Best Real Estate CRM Software: 2024 Comparison

Since your CRM choice depends on the size and budget of your company, we have decided not to rank them but to describe them all in as much detail as possible so that you can choose the best one for your business. You will find after this list, a competitive mapping for a more comprehensive view of these CRMs.

●  Propertybase , https://www.propertybase.com

●  Citima, https://www.citima.co/blog/

●  Zoho CRM,https://www.zoho.com/fr/crm/

●  Leizee, https://www.leizee.com/

● Pipedrive,https://www.pipedrive.com


"Connect your business, your people and your tech."

Property Base is one of the tools integrated with SalesForce.

Starting from €79 per month, it includes automated marketing tools and IDX to bring together listings and client management. For full online access and access to the lead generation tool, you will need to pay €353 per month, which is only worthwhile if you want to send mass emails and thus reduce your newsletter costs.

  • Available in English only.
  • Offers a free trial version.
  • Accessibility from all browsers, compatible with most enterprise information systems and operating systems, also accessible from a tablet or phone.

Its main features are:

  • CRM
  • Online assistance (forum, tutorials…)
  • Technical support (phone, email, chat...).

This software is commonly used by ETIs, large accounts, and SMEs, as well as by companies in the Services or Tertiary sectors.

Advantages of Propertybase:

  • Sales forecasts
  • Task management
  • Opportunity management
  • Contact management
  • Automation of sales forces
  • Lead management
  • Mobility
  • Complete barcode installation
  • Audit trail
  • CRM and prospecting

Review: Propertybase is rated on average 4.39/5 by its users and clients on various online comparators and social networks (several thousand customer reviews posted): customers are generally very satisfied.


Citima is a tool aimed at independent real estate advisors as well as real estate agencies. This CRM aims to centralize all real estate listings and bring together potential interested clients along with their responses. Citima automates some redundant tasks such as collecting lead information. The solution also offers the possibility to create responses according to the candidates' situation in order to save time on these time-consuming tasks.

  • Does not offer a free version.
  • Offers a free trial.
  • Offers 20 features.
  • Available only in French.

Prices: Starting from €60 per month. Citima interfaces with the majority of classified ad sites. Thus, it allows for the centralized management of listings on one hand, but also for the convergence of all requests related to the rental of a property. When a prospect is interested, the tool is able to verify if their file is in line with the criteria for accessing a property. Tenants whose profiles match the properties are then highlighted.

It is important to note that no reviews have been left.

Zoho CRM

CRM software in the real estate sector that accelerates sales. Designed for real estate agencies of all sizes, Zoho CRM offers advanced management of the sales process, property management, and automation needed by sales agents and brokers to win more contracts.

  • Offers 203 features.
  • Available in 25 languages and in more than 54 countries.

Rating: 4.3/5 (6638 reviews). The most common reviews highlight a good value for money, ease of use, and good customer service. Free trial. Free version available. Prices: Subscription starting from $20.

Key Services:

  • Sales Force Automation
  • Marketing Operations Automation
  • Customer Service and Support
  • Inventory Management


  • With the application, your employees on the go have access to the entire CRM on their iOS device.
  • The public and self-service API allows integration with other applications for importing/exporting contacts or other functionalities.
  • By managing employees' rights and access appropriately, you retain control over the information and unlock more features for those who need them.
  • Track the data that comes out of your CRM and display it on the dashboard that allows you to centralize important information in an ergonomic way.

Disadvantages: Some wish that the pricing was tailored to the size of the company.


Leizee CRM is suitable for developers and real estate marketers. It saves time and comfort by automating manual tasks. Create and animate your network of sellers (internal or referrers), gain visibility by publishing your program and lot ads on more than 90 ad portals, optimize the management of your back office (options, denunciations, site visits, etc.). Follow your sales files and digitize your documents.

This software is intended for developers, real estate marketers, and other real estate professionals.

  • There is no free version available for this software.
  • It offers a free trial.
  • It has 39 features.

The pricing is tailored to each profile. It is important to note that no reviews have been left.


Closing real estate transactions has never been easier with Pipedrive's CRM software for real estate agencies, powerful yet agile. Ensures that all team members focus on activities that encourage customers to buy or rent, from evaluation and presentation of real estate to communication strategy. Home sellers and real estate agents love Pipedrive for its versatility, intuitive design, and robust mobile CRM, which keeps you informed of deals and activities as you move from one property to another.

  • Designed for sales teams and small businesses looking for a simple and powerful sales tool to better organize themselves.
  • Available in 16 languages and in more than 120 countries.
  • Offers 143 features.
  • Offers a free trial.
  • No free version.
  • Overall rating: 4.5/5,
  • Ease of use: 4.5/5,
  • Customer service: 4.4/5,
  • Features: 4.3/5,
  • Value for money: 4.4/5.
More than 3/4 of its reviews were left by SMEs. Prices: Subscription starting from €14.90 per month.

Mapping of the 5 software, offering a comparison of quality/price ratio.


Propertybase is therefore the most expensive and the one with the highest customer satisfaction, Pipedrive and Zoho CRM offer the best value for money.

Key points to consider:

  • Company size: Some solutions are better suited to small businesses, while others are designed for large enterprises.
  • Complexity vs Simplicity: The level of complexity may vary, choose according to the technical skills of your team.
  • Integrations: Check compatibility with other tools you use.
  • Pricing: Compare costs against features offered.

In the end, the choice of CRM will depend on the specific needs of your business, your budget, and the ease of adoption by your team. Before making a decision, it may be useful to test several options to see which one best suits your operational requirements.

The CRMs selected by us all offer a free trial, so test them and select the best one for your business.

In conclusion, choosing CRM software for real estate agencies and developers is crucial to optimize customer relationship management, automate tasks, and stimulate operational efficiency. The five software presented offer various features, meeting the complex needs of the real estate sector. Whether it's Propertybase, Citima, Zoho CRM, Leizee, or Pipedrive, each has its distinctive advantages. By thoroughly examining the five software options, Propertybase stands out as a costly solution but with high customer satisfaction. Pipedrive and Zoho CRM stand out for their excellent value for money.

The free trials offered by these solutions will allow your company to test and choose what best suits operational requirements and the target clientele.

Make an informed choice that will propel your real estate business to success.


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