Top 5 Proptech Podcasts and the benefits of starting one
Podcasting has rapidly become a very popular tool, spreading from politics to music, conducted by CEOs to Influencers. It’s diversity, granularity and specialisation are perhaps what enabled it to reach so many different audiences and, in turn, serve many different purposes. Like, in our case, proptech, the sector in which we have researched and found the top 5 podcasts. We recommend reading this post and especially listen to podcasts we've chosen in order to learn and improve as real estate professionals.
1. The Propcast by Louisa Dickins 
Focus: How digitalisation has created a shift in the way we work
Length: 30-40 mins
Guests: VCs, PropTech start-ups, real estate professionals
Notes: Insight into how professionals take a new approach, as well as discussing the current climate of the proptech industry
Latest episode: What is the Impact of the Solar Industry on the Built Environment?
2. Proptech Espresso by Mark Hurst
Focus: Digital transformation of real estate
Length: 30-40 mins
Guests: Real estate professionals, entrepreneurs, visionaries
Notes: More detailed and technical discussions appealing to those in the sector
Latest episode: Jason Doyle - Helping Cities Streamline Real Estate Zoning
3. The PropTech VC Podcast by Zain Jaffer
Focus: The future of proptech
Length: 10-15 mins
Guests: Real estate agents, VCs, executives
Notes: Quick but interesting episodes. Leads the discussion with clear points instead of an longer improvised conversation.
Latest episode: Why Understanding Unit Economics is Vital for Rentals
4. Technopolis by Jim Kapsis and Molly Turner
Focus: How new real estate technologies are changing our cities
Length: 40 mins
Notes: Pose thoughtful questions to one another whilst still having a friendly conversation
Latest episode: Post-Pandemic City
5. Spanish Proptech: El Podcast by Alfredo Díaz-Araque Moro
Focus: Digital transformation
Duration: 50-60 mins
Guests: CEOs and real estate experts
Notes: Detailed conversations about proptech companies and how they are applying technology to their usual practices
Latest episode: Osvaldo Mireles y Jorge Moreno - My OM
Why are podcasts so popular? What are their benefits?
Mobility and Convenience
An obvious benefit for podcasts is that they are perfect for on the go. Whether you are driving, on public transport, working out or simply doing chores around the house. Podcasts are available at your fingertips. They are as easy and accesible as listening to music.
Spoken Medium
If you imagine reading an article or a blog, especially if you don’t have the time to dedicate to it, the tendency is to skim through and try and take away key points. What’s interesting about podcasting is that the way we retain the information is completely different. Every word is spoken and therefore subconsciously you are still absorbing the information, even if you are otherwise occupied. You won’t even realise the amount of information you have absorbed until after listening to it.
Audience Engagement
Following on from the previous point, another benefit of it being a spoken medium is that you can hear the intonations and the mood of the speaker more easily. This creates a more personable feel and helps the listener engage more easily with the content. Furthermore, it is usually 2 or more people participating in the discussion, in a relaxed environment and therefore it makes you feel involved in the conversation.
Adaptability
There are no set rules for podcasting. They can be short, snappy and informative or lengthy, detailed and thorough. They can be for entertainment, academic or informative purposes and they ultimately don’t have a lifeline because they can constantly adapt to meet the demands of society. In addition, they can provide clarity with more complex subjects in a more effective way than a detailed academic blog or article could. Furthermore, it's likely that listeners will tend to consume multiple shows; research shows on average 7 different podcasts a week.
Accessibility
Being published on big streaming sites such as Spotify and Apple Music, so many podcasts can immediately reach a big audience. This is why many companies have decided to use podcasting as a marketing tool. Check out our blog about podcasting as an inbound marketing strategy to learn more about this aspect.
This trend has definitely infiltrated the world of real estate. With regards to proptech, there are countless shows all dedicated to staying up to date with the latest news, as well as discussing thoughts and ideas about new technological developments within the sector and hearing insights from experts.
And lastly, but certainly not least, if we have missed out a particular podcast or you would like to be included in this list - write to us and we'll evaluate your suggestions!
Links of interest:
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