The 5 best CRMs for real estate agents in the USA
A CRM (Customer Relationship Management) is a type of software that helps businesses manage their interactions with customers and prospects. In the real estate industry, a CRM is particularly important for agents and agencies because it allows them to track, measure, report, save, and manage all their clients (owners and buyers), properties, documentation, and transactions. At the same time, commonly CRMs are integrated with other platforms such as property marketplaces (Zillow, Realtor, etc), and include marketing automation modules to automatize tasks, communication, and even websites or brand creation.
Here we will review 5 top CRMs developed specifically for real estate professionals working in the US market.
1. Propertybase
Propertybase is an all-in-one platform and a comprehensive CRM that offers lead management and marketing automation tools. It is easy to use and intuitive, with a user-friendly interface that allows agents to quickly and easily manage their contacts, properties and deals. The platform also offers a range of marketing automation tools, such as email campaigns and social media integrations, that help agents connect with their audience and generate leads. Additionally, Propertybase delivers seamless integration with popular real estate technology platforms, such as IDX and Google Maps, making it an excellent choice for agents looking to streamline their workflow and grow their business.
2. Follow Up Boss
Follow Up Boss is a powerful CRM created specifically for real estate agents with a focus on lead generation and conversion. The platform proposes a range of features, such as lead routing and scoring, that help agents prioritize and manage their leads effectively. Additionally, Follow Up Boss delivers a range of communication tools, including email and SMS, that help agents stay in touch with their clients and build relationships. The platform also integrates with popular real estate technology platforms, such as Zillow and Realtor.com. As such, it's a great option for agents who want to organize their tasks and convert more leads.
3. Realvolve
Realvolve is a versatile CRM with customizable features and integrations, including a built-in transaction management system. The platform contains multiple valuable features, such as lead generation and tracking, that help agents manage their deals and build relationships with their clients. Additionally, Realvolve has a range of communication tools, including email and SMS, that help agents stay in touch with their clients and keep them informed about their deals. Moreover, it has integrations with popular real estate technology platforms, such as DocuSign and Dropbox. Therefore, it is a helpful solution for agents looking to streamline their processes and increase lead conversion.
4. LionDesk
LionDesk is a cloud-based CRM with a sleek interface and an emphasis on lead nurturing and communication tools. The platform offers a range of features, such as lead generation and tracking, that help agents manage their deals and build relationships with their clients. Additionally, LionDesk presents a range of communication tools, including email and SMS, that help agents stay in touch with their clients and keep them informed about their deals. The platform also delivers integrations with popular real estate technology platforms, such as Zillow and Realtor.com. All in all, LionDesk is a fantastic answer for agents in search of a new CRM.
5. BoomTown
BoomTown is a comprehensive platform with a robust CRM as well as marketing automation tools designed to help real estate agents grow their businesses. The platform utilizes a range of features, such as lead generation and tracking, to help agents manage their deals and build relationships with their clients. Additionally, BoomTown contains various marketing automation tools, such as email campaigns and social media integrations, which help agents connect with their audience and generate leads. In addition, the CRM also offers integrations with popular real estate technology platforms, such as DocuSign and Dropbox, which all contribute to its status as a strong alternative for agents looking to streamline their workflow and grow their business.
Conclusion
No matter which CRM you choose, it's important to have a system in place that allows you to manage your leads, deals, and relationships with ease.
