If you want to sell or rent your property, the Internet is a determining factor when aiming to increase the visibility of properties. But not everything depends on having the perfect pictures. The user is more and more demanding and, fortunately, technology is here to help us.
If you are dedicated to the real estate sector and want to stand out in an attractive and remarkable way from your competition, know which real estate support tools you have at your disposal to help you take things a step further.
1. Know the audience you are addressing
2. Choose an eye-catching title
5. Videos and presentation resources
6. Your property will not sell itself
Before publishing your property sale ad, have you ever wondered who your target audience is? Highlight the benefits of your property and increase its desirability, bearing in mind who you are addressing and what they would like to know about the property.
If you’re looking to increase the visibility of properties, think about their aesthetic potential. There are four main factors in an advert: title, images, description and price. An advertisement with an eye-catching title will attract many more potential buyers and generate more transactions. Include adjectives to trigger your audience’s interest. For instance, terms such as unique or exclusive arouse curiosity as soon as we read them…but beware of abusing these resources: in the end, what is at stake is that the potential client sees and and is inspired by the property that is going to become their home: that the adjective used really corresponds to what the user is going to find behind the door.
Take photos during the day, look for good frames, redecorate the rooms if necessary… a very high percentage of properties are discarded on an initial online visit to a real estate portal or website, this being the first filter. Make the most of the best corners and give importance to all the details: kitchens, bathrooms, terraces, furniture, finishes, natural light and plants… How often do we see poor quality photos, at night, with the blinds down, in untidy flats… who would like to imagine that the house of their dreams is going to be that one?
In the real estate market, a house that is promoted with a value above the one that corresponds to it will not only be complicated to sell, but it will also make it easier for buyers to choose other houses similar to yours. Duly inform the owner of how much the square metre in his area is and what the buyers in his area are prepared to pay. There is nothing worse than wasting time on properties that are off the market on a whim.
Nowadays, videos are the definitive hook for users to visit properties and increase their visibility, and many agencies already include them in their catalogues. Why go one step further in presenting properties to clients? It includes, together with the descriptions, 360º videos where you can take virtual tours from your living room. It is a way of attracting potential clients without great effort and in a very efficient way.
No matter how attractive, beautiful and modern your property may be, you have to know how to reach potential buyers. It is not superfluous to bet on new tools such as virtual reality and worry about having the means to reach the exact buyer at the right time. It is important to know how to capture the attention of buyers, and there is nothing better than providing different services that attract their attention and increase the visibility of a property.